Launched in 2017, Greenday Kisan ki Dukan is India’s only agri startup to effectively introduce a closed loop system for decommoditisation of farm produce and connecting smallholder farmers with industry buyers through a network of phygital stores. Producing decommoditised and value added farm produce which is grown for their nutritional qualities or grown for industry desired characteristics helps our farmers enhance quality of farm produce and realize premium over commodity prices by selling it to premium buyers. Educated Microentreprenurs with an agriculture science background invest and operate Greenday’s phygital stores as a franchisee and earn high commissions on sales and purchases made with farmers.