Since 2008, mobiLead develops and operates an exclusive NFC and QR Code cloud-based Tag Management Platform that makes linking upwards of billions of individual manufactured objects, products packaging, and documents to value added online services cost effective and secure. The company is strongly focused on meeting the unique requirements of production printers, CPG companies, and manufacturers. The mobiLead system was designed from the ground up to support large scale, optimized printing, marking and tracking of QR Codes on billions of unique manufactured objects, documents, and consumer goods using today’s and tomorrow’s variable marking and printing technologies. mobiLead is an expert group leader on NFC, QR Code and Internet of Things (IoT) at AFNOR, the French national organization for standardization and its International Organization for Standardization member body (ISO). mobiLead is an expert on NFC, QR Code and Web of Things (WoT) at World Wide Web Consortium (W3C).