Marketing 65+ Years! Continuing a long tradition - that dates back to the early 1950s - of embracing new forms of media, such as television and radio, Lieberman • Appalucci (former L•A name) worked closely with Apple and IBM in the late 1980s as one of the first advertising agencies in the country to employ desktop publishing, produce digital video and market on the World Wide Web. That tradition continues today, as we embrace newer forms of both traditional and online media to “Tell your story ... Share your brand!” with targeted lead generation and measurable results! The L•A Difference! A fourth-generation business, marketing 65+ years. Our goal is to exceed your goals … and expectations. Tell your story ... Share your brand! As a full-service, advertising and marketing communications firm, we focus on WHY you’re in business, so you can spend more time working ON your business ... and achieve success! We provide a fully integrated approach to developing and initiating strategic marketing plans that consider a variety of traditional and online marketing tactics. We execute a plan, measure our results and adjust accordingly. We’re accommodating to all budgets. Everything is estimated at a not-to-exceed, fixed cost. Our job is to make your job easier. There is no ‘middle person’ interpreting your wants and needs. You work directly with our staff of marketing and technology experts, and creative professionals. We pick up the phone and answer to e-mail.