Mission: To celebrate and accelerate the success of Britain’s creative industries. - Bringing together talented business and brand innovators with a shared belief in creativity as a high-impact, commercial driver, on the global stage. - Sharing innovative creative thinking and defining professional standards and best practice business models for a vibrant, socially responsible future. - Recognising creative innovators and teams through inclusive and exciting industry celebrations; forums, online media and peer-group publicity and staging Britain’s most admired industry awards. Vision: To be an aspirational must-be-a-member trade association and to deliver exceptional value to all employees as part of whole-agency membership proposition.