Founded in Amsterdam in 2018, HERC is a creative hub focussed on telling impactful brand stories, for both domestic and international clients with a progressive mindset. Named for DJ Kool Herc, the iconic godfather of hip-hop, the agency mixes brand building, culture and entertainment. The agency has helped the likes of G-Star, Young Capital, HP, Shoeby and Tony’s Chocolonely find their cultural voice. Challenging the status quo is at the heart of HERC. It starts with hiring and supporting passion projects all the way to shaping client partnerships and effective creative solutions. A progressive outlook on the industry is what binds together a uniquely diverse team of problem solvers. HERC believes in making engaging contributions to culture in service of like minded brands, while staying true to their values and connected to their community.