Prepare for Dramatic Results… At the Ideas Stage. Creativity takes time. Whether it’s a strategic approach, adapted for diverse contexts, or a tactical attitude that leverages talents and learning to confront new challenges, ideation is a progressive practice. Performance is immediate. The execution of a creative process requires direct action and rapid decision-making. Which is why the value — and the potential return — of a transformational concept can be determined well before the lights go up… by its usefulness, feasibility and measurability. Setting the stage for success — that's performative thinking. Original playbook, inspired interpretation, powerful impact. Bring down the house.