Apparel is sold globally by promising customers individuality. But how can a size 8 be individual? Apparel that evolves: Eekual bionic provides real individuality. Our first product is a fully customized urban sneaker. Customers measure their feet, taking pictures via app. The sneaker is created in digital space and produced locally in a micro factory. Our AI use the pictures of the worn sneakers to make the next pair even better. Sizes are dead.