Primary is a premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more. Our investors take a low-volume, high-conviction approach—because we pull out all the stops to make sure the founders we support can succeed. The differentiator, unheard of in early stage VC, is Primary’s Portfolio Impact team: Full-time, seasoned executives getting into the trenches with founders to supercharge growth and secure quality hires, early customers, and downstream investors. Cofounders Brad Svrluga and Ben Sun have a combined 30-year track record and have won recognition from Forbes' Midas List and Insider's Seed 100. With nearly $1 billion in assets under management, this team spends $4.5 million annually on operational talent salaries, embeds with companies for 2,500 hours of high-intensity fractional leadership work, conducts 1,000 candidate interviews, maintains a pool of 1,000+ active job seekers, and hosts 250 events large and small for the NYC tech community.