𝗖𝗘𝗥𝗘𝗦 𝗛𝗘𝗟𝗣𝗦 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗢𝗪𝗡𝗘𝗥𝗦 𝗔𝗡𝗗 𝗦𝗨𝗖𝗖𝗘𝗦𝗦𝗙𝗨𝗟 𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟𝗦 𝗗𝗢 𝗧𝗛𝗥𝗘𝗘 𝗧𝗛𝗜𝗡𝗚𝗦 𝟭. 𝗧𝗮𝘅 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 Knowing the tax code and tax credits is crucial for business owners as the tax landscape shifts around us. Proactive tax planning for your business is critical to keeping more of what your business generates to grow, evolve, or simply keep more in exchange for your hard work. 𝟮. 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 The S&P 500 is the leading benchmark portfolio managers use to gauge their performance. Ceres is no different in this regard, but we are different in our approach and our results. Over 25,000 global companies undergo forensic auditing and a three-step quantitative screening process designed to identify undervalued investment opportunities and growth potential not realized by the market at large. The finished product is a portfolio of 25-30 stocks, adjusted for risk based on client needs, that are rotated on a quarterly basis. Companies are often owned through multiple market cycles as they continue to screen as investable ideas, aligning with our goal of outperforming the S&P 500. 𝟯. 𝗥𝗶𝘀𝗸 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Many try to define risk as a statistic. We define risk as the impact of what happens to the ability to generate cash flow when you need it. Ceres helps you control this through: -Managing investment risk -Planning for the risk of the untimely death of a spouse or business partner -Planning for the risk of detrimental taxation in certain situations.