GINGER & SMART designs for spirited women whose distinctive style is an expression of their individuality. A sense of cool confidence and discovery underpins the luxury contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman. Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covers every possibility for a successful and exciting fashion venture. GINGER & SMART combines captivating design with the finest quality materials and first rate manufacturers. The brand product mix includes ready to wear fashion, an accessories line, swim, and a sister collection called AKIN by GINGER & SMART. GINGER & SMART has 9 dynamic stores that showcase the essence of the brand to their discerning customers. The label is placed with carefully selected stores throughout the world and is available in over 40 boutiques in Australia.