Yippie is set out to create the best possible shopping experience for consumers and retailers. You show Yippie what product you wish to buy and Yippie allows all sellers, that are connected to Yippie, to respond with their best offer for that product. Not just webshops but also brick & mortar shops nearby can respond. Yippie is available as a browser extension for your computer and as an app for your smartphone. With the browser extension you can visit the product page in a webshop and with the app you can scan the barcode of the product you wish to buy. Yippie instantly shows you where you get the best deals for that product. Yippie has been awarded for the Best Retail Innovation of 2015 and won the Accenture Innovation Award in the category Personalized Shopping & Paying. (Yippie is currently only active in the Netherlands)