SmartClub is China's first and leading loyalty program, with 6 years of operations and over 3 million members. SmartClub Members can combine loyalty points earned from Lianhua supermarkets, China Unicom, Suning Home Electronics, major department stores, DangDang, Joyo, QQ, TaoBao, and over 100 other websites. SmartPoints are redeemable for a huge variety of attractive prizes, as well as virtual SmartRewards including lottery tickets and charity donations. In May 2008, SmartClub was the first company in Shanghai to give money to the Red Cross, in the name of all donating members, in support of the Sichuan Earthquake - hours after that tragic event occurred. SmartClub is internationally recognized for pioneering many new concepts in the loyalty industry, including: SmartMobile, SmartFriends social networking service, SmartTalk points-for-information-swap, SmartLux, SmartOffice, SmartGames, and many others. SmartClub was the first loyalty program in the world to partner with a public transportation card (Shanghai, Guangzhou, Nanjing), the first fully-integrated program to partner with McDonald's. In June 2008, SmartClub was majority acquired by a Shanghai-based print media group. The business model has evolved into an integrated media operator, promoting clients' products/services across newspaper, web, mobile, and through partner member media - primarily frequent flier programs and credit cards.