UNICARD is a loyalty card scheme run by Universal Card Corporation. It is the most popular loyalty card in Georgia. First UNICARD was issued in 2010; Collection of loyalty points was available in more than 100 partner companies combining more than 500 leading trading points. Since 2018 more than 380 companies joined UNICARD network. Partner companies participating in UNICARD loyalty card program reward their customers every time card holders make a purchase. Universal Card Corporation was founded in 2009. First UNICARD was issued on April 7, 2010. Since 2011 UNICARD became available not only in Tbilisi (capital of Georgia) but in other Georgian regions. In accordance with data from year 2015, in 5 years Universal Card Corporation distributed totally 1 600 000 UNICARDs and expanded its partnership network by unifying more than 200 companies in its loyalty card scheme. Universal Card Corporation launched its first mobile application in 2015. It is available for iPhone and Android system operation smartphones. Application was created to make loyalty card more mobile and easy to use. User gets virtual card, which makes point collection and redemption more entertaining. App shows locations where UNICARD point collection is available. Mobile application helps UNICARD holders to track personal transactions, get virtual card immediately, collect and redeem points by using virtual card; redeem points into desirable gifts; find where to collect points; receive news and special offers. Since 2016 Universal Card Corporation loyalty card scheme counts approximately 250 companies and therefore UNICARD network unifies about 4000 leading trading points.