The fresh flower market is around $16Bn USD per year in the United States. Colombia is the largest flower producer in the world and has 1,600+ varieties of flowers. There is no local offer in the United States that articulates the benefit for all members of the value chain with a low-cost, high-quality product with a social impact. Petalii wants to transform the sector through technology, linking small farmers and providing a high-quality product accessible to all North Americans