Powerhouse Factories is a Brand Enculturation Agency that embeds brands in cultures, and culture in brands, to awaken native affinity and cultivate mutual loyalty. Powerhouse helps brands thrive in the Social Era – an era in which brands and consumers have an equal impact on and stake in brand; an Era in which brand is a “system” comprised of: what a brand says, what a brand does, what consumers say and what consumers do. Powerhouse enculturates brands through Additive Insights, Brand System Analysis & Mapping and Brand Socialization.