Craving Connections is a business coaching service led by Beth Hale. Beth’s clients tend to be once high-powered company executives turned startup business owners. Having grown accustomed to the support of people and resources, they are struggling with going solo. Others are simply stuck in a rut and need a little guidance to discover the change they need, and how to make that change happen. Coaching usually involves as much work on personal development as it does on business development. Beth provides judgement-free support and accountability to those who need it and, by asking the right questions, helps people realise their potential and find answers.