Six represents ‘six degrees of separation’, the idea that all people are six, or fewer social connections away from each other or only six steps away from being friends and creating a community. S.O.N.S represents ‘Save Our Nature Story’, since every brand that is selected has a goal on how it wants to reduce waste and save our planet. Each brand in the store has a story to tell, whether that story is about using recycled materials, sourcing organic fabric, using innovative manufacturing processes and/or making charitable contributions. The Six and Sons selection aspires to provide quality content while caring about the state of our planet and striving to reduce waste. The space is a physical platform for brands and welcomes a unique and exciting selection of men/womenswear, f&b, jewellery, homeware and giftware. It is also a meeting space for product launches, events, and experiential concepts. The website will relaunch in mid-September