SAAD Investment Holdings (SAAD) was established in 2006 as the investment arm of the Tree of Life group. At our core, we are active investors that buy, build and grow businesses in our key focus industries for long-term sustainability and the benefit of all stakeholders. We do this by partnering with management teams and actively supporting the business and its management with the necessary capital, strategic advice and access to business networks. It is our objective to have a long-term impact on the society we operate in through achieving real economic and social success. We believe in partnerships built on trust and therefore view the relationship with the management team and other shareholders as critical to the success of the underlying business.