Blue Inc was founded in 1912 and rebranded as ‘Blue Inc’ in 1997 to cater for the young fashion savvy customer, looking for the hottest looks. Following the acquisition of the 28 store business in 2006, the company has rapidly expanded the Blue Inc brand and chain of stores across the UK and internationally and now trades from more than 200 stores. Selling menswear, womenswear and boyswear it actively strives to provide affordable, stylish pieces to a consumer base primarily between 11 - 25 years old. Blue Inc has also started exclusively trading menswear brand Mossimo which was founded in 1986 in California and brings a Californian inspired streetwear collection to the UK. In 2013, Blue Inc was listed in the Sunday Times Fast Track 100.