London International Awards has established itself as a global competition, celebrating creativity, the power of ideas and new technology in all forms of Advertising, Digital, Production, Design, Music & Sound and Technology. Launched in 1986 as an awards for advertising, LIA began with a mission to be different. LIA was the first truly international award, honoring Television Advertising / Cinema Advertising, Print Advertising and Radio Advertising from around the world. LIA now accepts entries into 22 unique media types: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Wellness, Health & Wellness - Craft, Integration, Medical, Medical - Craft, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity. Each year nearly 100 of the industry's top creatives from agencies, production companies, design houses and technology companies are invited to judge on the twelve LIA panels. The Juries are comprised of the most talented, recognized and awarded individuals from around the globe. It is the commitment to the integrity of the judging process and the contributions of the Jury Presidents and their respective juries that uphold LIA's tradition of awarding only the most creative ideas. In 2012, LIA decided that one of the best ways to give back to the industry was to create a mentoring program, fully funded by LIA, called ‘Creative Conversations.’ We have since renamed ‘Creative Conversations’ to Creative LIAisons. This program runs concurrently with the LIA Judging, annually flying out nearly 100 young creatives for a series of interactive "conversations" with industry luminaries, as well as an intimate peak inside the final round of statue discussions.