An innovative colour association diagnostics. Fast, effective, reliable. For all ages, available on-line, instant results within 3 minutes after completing the diagnostics. Developed in cooperation between psychologists and ICT specialists. For more than 40 years, DAP has led the industry in the science of colour association (CA method) in Market Research, Human Resources , Education and Sport. DAP’s psychological diagnostic technology is making significant impact in diverse market segments around the globe. Ready for your projects, too. Methodology - DAP is an industry pioneer in the science of color association in market research and education. Its patented Color-Word Association Technique (CWAT) measures patterns of behavior using a color scale instead of traditional questionnaires or surveys, provoking a response that cannot be consciously influenced, ignored or interrupted.CWAT is a revolutionary method that combines psychology with scientific knowledge from neuroscience, medicine, biology, mathematics, sociology, statistics and information technology. The technique uses a palette of eight colors and calibrated sets of words, which can be adjusted according to a particular question or problem. The key differentiator that makes DAP a pioneer in the field is its ability to add stimuli (such as pictures, words, songs, video clips, and even aromas) to the color scale to trigger the most comprehensive and accurate responses. Neuronal pathways are stimulated within a millisecond by the connection of the color and the stimuli. These provoke associations to which the person is instructed to react via colors. DAP evaluates these responses and accurately describes how a person experiences and processes information. The key differentiator that makes DAP a pioneer in the field is its ability to add stimuli (such as pictures, words, songs, video clips, and even aromas) to the color scale to trigger the most comprehensive and accurate responses.