Yöntem Research Consultancy was founded in 1988 as a professional marketing research company to conduct consumer marketing research and public opinion surveys in economic and social areas, at both national and international domains. Executives of Yöntem, who are members of ESOMAR; follow the latest developments in the world, examine them through their own experiences and knowledge, and practice the applicable ones as soon as possible. Yöntem, as a principle, applies the rules of ESOMAR/ICC in all its researches. Yöntem is strategic partner of GlobeScan since 1997.