Since 1998 world’s leading companies count on friendlyway when addressing the target audience by means of digital communication. Addressing customers by means of Digital Signage takes place using networked PCs and information terminals with touch screen and/or kiosk systems, where it is possible to easily integrate mobile devices (smart phones). The friendlyway informational terminals and Digital Signage solutions are available for the following areas: Product information and product advertising at the Point of Sale Interactive customer advisory services (by request with a live link to the Customer Service Centre) Welcoming customers, managing conference rooms and waiting areas Wayfinding, store and mall navigation Local Based Services Transactions (e.g. express order & payment, ticketing & couponing) Check in/out process