The Content Marketer’s Blueprint™ is a scalable and replicable process for creating a customized inbound marketing plan for any client. Agencies use the CMB to generate, pitch and execute Inbound solutions efficiently and effectively for their entire portfolio of diverse clients. Each fully custom CMB uses company-specific customer and sales process information to outline a procedure for attracting prospects online and nurturing them to a point of sales engagement, using content and automated marketing software.