A collective of bold creatives bringing money and expertise together to help social entrepreneurs achieve their goals and make an impact, using the extreme power of advertising. ----------------------------------------------- One social entrepreneur with a good idea can create a positive impact in the lives of many. Making a real change towards a society that is inclusive, fair and sustainable – in which every person, regardless of origin, age or gender, can build a worthy existence and live a meaningful life. That’s what we believe in. Whether a good idea also becomes successful one depends on many factors. The entrepreneur’s skills, perseverance, network, the business case and how innovative the service or product is. And of course: can you reach and activate people with your idea? We happen to be very good at that. Unfortunately, most social entrepreneurs have limited room in their budget to make that happen. That is why Friends for Brands, creative agency for brand activism, has set up this foundation built on a percentage of their annual earnings. Together with other big-hearted organizations and creative professionals, The Friends Foundation helps social entrepreneurs to make their brand visible and famous.