Deal CADENCE is an easy to implement strategic opportunity coaching system for sales leaders of larger enterprise opportunities. Most often sellers are not negotiating the things they need to win early enough in the sales cycle. A seller's power in a sale cycle to influence its outcome is at its peak during the early stages of a deal. Left unchecked, deals get stalled, revenue is compromised, forecasts become unreliable, deal sizes and win rates shrink all because our sellers are working on the wrong end of the problem in a deal.