Fig Tree Ventures (FTV) is a fully owned and operated Jordanian company that produces its own original food and beverage and hospitality concepts. FTV aims to create special experiences and beautiful memories for its customers, and to deliver a praiseworthy Jordanian product that will expand and have an impact on the region and the world. FTV commenced operations in June 2012 with the launch of Café Hanin in TAJ Lifestyle Center. The company has since expanded significantly, offering four distinctive home grown food and beverage outlets, including Café Hanin, Majnoon Qahwa, Foodsmith and Little Italy. FTV has expertly invented creative local brands at an international level, ultimately aiming to grow out each concept on a regional and global scale. Currently, there are 10 projects in the pipeline; FTV is planning to develop 30 new projects over the next five years. Moreover, FTV is now in the process of rebranding its concepts using London-based celebrity architects and designers as well as branding agencies. The company owes its success to customer service excellence; a passion for product excellence, and a solid mix of owning partners with backgrounds ranging from banking to hotel management, construction to distribution, and branding to trade. The management team, in fact, benefits from extensive operational experience in the food and beverage industry, high aspirations, a strong work ethic, a passion for creating unique concepts and a dedication to the development and training of human resources.