This living art pottery is made entirely by hand in almost exactly the same way as it was over a century ago. Each piece of Moorcroft is tubelined with liquid clay and then hand-painted. Every piece of Moorcroft tells a story. That story starts with the designers' vision for surface design and the shape, but it continues with the trademark on the base of each piece, as well as Moorcroft backstamps which identify the designer, the painter, and the tubeliner. The history of this delightful pottery is built on superb artistry and world-class design. Moorcroft designers today have the responsibility of maintaining this tradition of excellence.