We Know ‘Y’ If you don’t manage your reputation, somebody else will. Left unchecked, it’s easy to forget who you are and what makes you remarkable. Gradually, you lose focus and attempt to become all things to all people — outcomes are unclear and objectives uncertain. The results are a rapid decline in efficacy and a diluted brand with diminishing value. Suddenly, your brand is irrelevant and you have no idea why. keydiscovery® is a reputation management and brand positioning system, designed to help you discover why. “Why” is your brand purpose and purpose is our passion. Our keydiscovery BPS™ satellites are probing the universe to unlock the honest beliefs and opinions about your brand and the purpose you serve. [Note: keydiscovery BPS™ (brand purpose score) is a patent pending brand guidance system.] Keith A. A. Lue Founder, Chief Exploration Officer keydiscovery®