100 ELAN is a gender-neutral clothing brand based in Paris, France. We want to bring digital innovation and sustainability at the forefront of fashion. From design to merchandising, we are trying to shape the future of e-commerce and creativity through a more consumer-centric approach. Building a memorable and engaging e-commerce customer experience is our main focus. This vision is supported by our interest in the NFT and Web 3 space. We aim to promote a deep transformation of the apparel industry and reduce its ecological footprint. Overproduction worsens climate breakdown and increases air pollution, which is why we have implemented a pre-order system in our shop. Pre-ordering reduces waste and offers the most sustainable way of buying clothes. Our clothing label uses a variety of innovative and sustainable materials such as organic cotton, recycled polyester, vegan fabrics and regenerated nylon. We manufactures our clothes in Paris, France with high social and labor standards. We are driven by a passion for innovation, social impact and quality clothing.