Pool service & maintenance remains an undisrupted IoT market. Unchanged for the last 25 years, the typical pool maintainer manually measures water chemistry once a week, administers chemicals, cleans the leaves, and on they go. It’s an involved, complex, and timely process that costs valuable time and money. Keto is enabling a completely new type of service, driving trust and transparency between pool service companies and pool owners. Through the use of IoT devices (such as Keto’s smart skimmer) analytics, and software, Keto is enabling new business models, such as 24x7 monitoring and driving internal business efficiencies to enable companies to scale. Our platform... delivers the most important health insights about customers pools and technicians in real time, which enables better decisions around customer care, technician dispatching, and route optimization. With in excess of 65,000 pool service providers in the USA alone, and 78% of them not using remote monitoring or invoicing technology, Keto is strategically timed to transform the market.