DOSE Publishing is an independent publishing house based in Preston, Lancashire. We produce educational and inspirational print books about pharmacy in the UK but people further afield may enjoy them too. We are passionate about helping pharmacists and the pharmacy profession to secure a bright future so our books are about ways in which we can all do that. We hope that you like our books and find them useful. For more information or for any queries please send us an e-mail. We are registered in England and our registered number is 10219192. Our registered address is 2 Newton Road, Ashton, Preston, PR2 1DY. Our sister company DOSE Design works with brands to develop robust marketing strategy and world class brand identity. The Pharmacy Marketing Formulary Be better prepared than your competition with a robust process to help you compete and win. 212 pages of pharmacy specific marketing knowledge with a unique marketing model, 5 easy to follow steps and 64 simple ideas. A case study looking at one of the most common pharmacy services and clear actions follow each step with space to write your own notes about your organisation as you go. A compelling foreword by Robbie Turner will inspire you to take action for yourself, your pharmacy and your profession. The Pharmacy Marketing Formulary (PMF) will help you: Build a marketing strategy for your pharmacy Set the right marketing goals Make sound tactical marketing choices Develop a marketing communications plan Secure a long term future for your pharmacy Author: Gavin Birchall, BPharm (Hons), FRPharmS, PGCert Management, MA Graphic Design