Canada has always found value in recognizing and preserving languages and cultures that thrive within its borders. As bilingualism and bi-culturalism bloomed into multi-linguilism and multiculturalism, Canadian brands and organizations took note of the benefits of creating specialized communication to reach a diverse audience. Cossette recognized this potential early and in 2000 took over Koo Creative, a design powerhouse of Asian-Canadian Marketing, established in 1983. Today, we assist various clients reach multiple audiences from major and minor ethnic backgrounds in Canada. We aim to be that vital bridge linking the brands and organizations of Canada with its various ethnic communities. We go beyond strategizing for reach and returns and try to establish connections and create affinity between them.