Mastering the Mobile Tsunami has become the biggest and most urgently management tasks in the past years. It's high time to gear the whole web presence towards the medium of Mobile and to establish a Mobile Ready Enterprise. Mobile is the cockpit to steer the Digital Transformation. To take control, you need a Mobile Strategy - a customer orientated strategy for smartphones, tablets, smart assistants, wearables and the connected everything is essential. MWC.mobi - a globally-operating strategy consulting firm established in 2005 - develops and implements this Mobile Strategy for its clients. Mark Wächter is mobile aficionado from the very first start. As marketer with many years professional and leadership experience in the areas of Consumer Goods (Unilever), Internet (UUNET, WorldCom) and Mobile Communications (T-Mobile), he founded MWC.mobi, a worldwide active management consultancy focusing on Mobile Strategy Development in May 2005. In the past years he served clients in over 30 countries on all continents. Mark is chair of the Mobile Marketing Association (MMA) in Germany and member of the MMA EMEA Board of Directors. He is co-founder and global ambassador of MobileMonday. In December 2015 SpringerGabler published his book ‚MOBILE STRATEGY’. As a globally well respected Mobile Media Evangelist and Strategist aka ‚Mr. Mobile‘, Mark is acting as advisor on many Mobile Initiatives as well as mentoring start-ups in different accelerators in China, India, Israel and Southeast Asia. In May 2016 he co-initiated the global Digital Health Society, FTR4H. In October 2020 he co-authored 'RED TSUNAMI' on how China's Mobile First Society and the phalanx of Chinese tech players spreading across the globe with concentrated innovative power, have this disruptive potential to force us to rethink today's marketing and corporate strategy.