A multi-faceted sports marketing, promotional, and media company, Sports Media, Inc. utilizes a completely integrated approach in developing client programs. We strive to provide our clients with professional service that is unmatched in the sports marketing industry. For over 25 years, SMI has created unique opportunities for many of the world's most recognizable companies and athletes. SMI's expertise in the sports and entertainment industry provides our clients with marketing strategies to realize their goals and objectives. Founded in 1991 by Ray Salinas, Sports Media, Inc's first sports entertainment show, Cowboys Live, was hosted by Dallas Cowboys Running Back Emmitt Smith. For the next 29 years, Sports Media Inc. has produced sports entertainment radio and television shows with athletes in professional football, basketball, baseball, and hockey. In 2006, in preparation to take the show to a national level, Cowboys Live was renamed "Inside the Huddle" to move away from the Dallas centric show name and allow for all shows to be under one branding in all of the NFL markets where Sports Media, Inc. produces shows. Over the years Sports Media, Inc has grown into a multi-faceted sports marketing, promotional and media company that utilizes a completely integrated approach in the development of client programs. We strive to provide our clients with professional service that is unmatched in the sports marketing industry. Energetic, humorous and in-depth, this program takes Cowboys fans INSIDE THE HUDDLE From exciting Dallas Cowboy appearances to great networking opportunities at the VIP Pre-Show meet and greet – Sports Media offers YOU a unique chance to promote your company. Your sponsorship can and will be fully customized to help YOU reach your targets.