We are a strategic growth consultancy for brands & companies from startup to maturity. What We Do: Exploration Meets Creation. Our approach is grounded in over 20 years of experience in brand management, innovation and consumer insights across diverse categories and business models. We bring disruptive, expansive thinking to identify opportunities, then aggressively drive toward tangible recommendations and outcomes. We are passionate about Wellness, which we see as a ubiquitous and foundational market force underpinning nearly all products and services categories. We harness our health and wellness experience across categories, combined with a deep understanding of your business, to help establish your brand's rightful, future-proof place in the wellness universe. How We Work: Employing our multifaceted I-3 Process (Insight, Innovation, Impact) our approach combines divergent thinking, a challenger mindset, strategic acumen, and a relentless external focus to uncover intersections that drive differentiation and advantage. Insight: We use a range of observational, quantitative, and qualitative lenses to find inspiration and uncommon insights-- those A-ha’s that make the difference. Innovation: We believe “true innovation” is fueled by an adaptive, creative mindset paired with a diverse toolbox, and can take many forms, including, but expanding well beyond, a product or package. Impact: We collaborate to align brand equities and organizational assets with consumer insights & market dynamics, then sharpen and channel these strategies into feasible, viable outcomes. Client Portfolio includes: -Beauty Division of Multinational CPG Company -Prestige Feminine Wellness & Skincare Brand - National Baking Mix Company - Market Leader in Dried Fruit - Leading Educational Toy Company - Agile Market Research/ Brand Advocacy startup - Cannabis Tools Provider - Cannabis Research Supplier Case Studies available on request.