Lily and Lionel is a Luxury British womenswear brand creating story telling prints with a bohemian spirit. Creative Director, Alice Stone, noticed a gap in the market for bright, contemporary prints that could easily slot into a woman’s everyday wardrobe and so, in 2008 she launched her label. Lily and Lionel is named after Alice's grandparents who both worked in the textile industry. Initially, the brand focused on scarves (in a range of animal prints, florals and celestial motifs), before evolving into ready-to-wear in autumn/winter 2015. Now, Lily and Lionel produces four collections a year – with a mix of printed dresses, shirts, skirts and scarves – and is stocked in more than 150 stores worldwide. The signature prints – which combine a very British sense of humour with a love of storytelling and hand-painting – are created in the brand’s London studio.