What we’re here to do is pretty simple. We’re a marketing consultancy that helps health innovators — pharmaceutical, biotech, health information, and managed markets companies as well as advocacy organizations and medical associations — make a name for themselves and their offerings at the forefront of care. Getting there is a bit more complex. We think it’s all about connecting the dots between people, products, and points of care, between innovation and opportunity. And for more than 15 years, that’s what our diverse team of research and implementation experts have been focused on. Using our insider’s knowledge of how the health industry works and relationships with the key opinion leaders who shape it, we’ve given health innovators an edge by uncovering surprising missing links and executing uniquely practical programs. In every case, our focus has been to ensure that critical patient groups are involved early in our clients’ clinical testing, are educated about diseases and engaged in treatments in culturally resonant ways, and ultimately, can get access through providers and health plans to the life-changing solutions our clients offer. It’s work we’re passionate about because we know it’s important. We know that if the patient populations who stand to gain the most from innovative health solutions — the people who are at the heart of everything we do — can’t understand or experience their true value, they won’t be able to realize their full health impact. So, we work to make well known.