For nearly two decades we’ve helped life science companies share their stories with health care professionals. And that used to be enough. But, in a world where the marketplace has become increasingly challenging and social media has transformed the marketing landscape, our clients tell us they need to find new ways to communicate their stories. The old model of pushing the message out doesn’t work anymore. Now, more than ever, life science companies looking to inform, educate, and inspire their audiences to take action must engage in a true two-way dialogue in order to be heard above the crowd. Why? Because meaningful marketing always starts with a conversation.