Veeplay is providing a mobile video player which has been natively developed from scratch for iOS and Android, and is the only vendor-agnostic player that supports all relevant IAB ad formats, including clickable mid-rolls and clickable full screen overlay banners. Events can me tracked with a full stack of metrics & analytics. The Veeplay player is fully customizable to meet individual requirements of each of our clients. This can be done remotely via JSON, or programmatically with native code. By accessing the native functionalities of the devices, like In-App purchasing, Veeplay opens new revenue streams inside videos.