The Specialty Food Association, Inc. (formerly the National Association for the Specialty Food Trade, Inc.) is a not-for-profit membership-based trade association in the United States representing 3,000+ businesses. The SFA was established in 1952 to foster trade, commerce and interest in the specialty food industry in the U.S. The Association is a not-for-profit organization whose members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. Overall specialty food sales in the U.S. totaled over $120 billion in 2015. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. The Association's quarterly digital publication, Specialty Food magazine, has a circulation of more than 30,000 trade professionals. [5] Its daily email newsletter, SFA News Daily, reaches more than 49,000 individuals every business day.