A Sustainability Acceleration Project (ASAP) is an arena for students, companies, experts and organizations to learn together and collaborate in accelerating the transition to a sustainable society. The arena includes an annual campus tour, bringing a full day of sustainability leadership training to students. This is followed by the election of Future Sustainability Leaders. ASAP was founded in 2018 by Ecolabelling Sweden, who is responsible for the Nordic Swan Ecolabel and EU Ecolabel on behalf of the Swedish government, and Sustainergies. ASAP is created in partnership with relevant actors from different industries and sectors.