AIMs Research was founded in 2011 with a clear vision of being the preferred Out of Home (OOH) advertising information provider. AIMs is a research company driven by the belief that OOH advertising should be the medium of choice. Whilst it was once hard to quantify or justify spending on OOH platforms, and decisions revolved mostly around managerial judgement, AIMs research intends to breathe new light into the industry, by providing solid information through monitoring and tracking these OOH sites. Insights into competitor's OOH strategy, their budget, type of ads, type of mediums preferred, and spotting trends within the industry can all be achieved through AIMs. We are a fast growing company that is based in Malaysia, with a long term vision of extending our reach throughout South East Asia.