Apple Orchard was born from the idea that the existing clients, customers and relationships you have worked so hard for are the gateway to all the prospects, leads and sales you seek. As we like to say, the revenue you seek is in the list you keep. But, how often are yo paying attention to and nurturing your list? Are you cultivating those relationships? Whether you like it or not, you traded your product or service with someone for money, that is a relationship. Or are you simply treating your clients and customers like a transaction? Apple Orchard is a simple framework designed to help you get focused, organized and implement a simple 4 Step System that helps any business harness the power of your relationship capital with your hard-won clients and customers.