Founded in 2015 by four guys from four different continents, Yes Theory is an international brand whose mission is to empower people to get out of their comfort zones in order to live a more fulfilling life. What began as a YouTube channel in a one bedroom apartment has turned into an audience of 10 million people around the globe and one of the most connected communities on the planet. Our goal is to continue inspiring people around the world while giving them the tools and resources to live the Yes Theory in their own lives.