MODERN GREEK MARKETING PHILOSOPHY 101 We have succumbed to the notion that if you repeat a message often enough, no matter how mundane or annoying, your audience will somehow become more persuaded to buy. It’s like saying, “If you hit me over the head with a hammer long enough, the pain will eventually go away.” This is an expensive lesson that takes money from your pocket and places it firmly in some far-off media buy. Don’t get me wrong, I have nothing but admiration for those top-notch ad agencies that do it right.Their work can take a stagnant brand and propel it to great heights. The question is, can you afford one? Here’s the deal; an agency’s assets depart on the down elevator every night. In many cases, early morning. I know. I was one of them. So ask yourself, “Why not buy direct and save?” With Pitbull creative, you’ll get the same level of thinking and execution that you got when I worked in those mega agencies, without that annoying overhead. You know, the need to look hip, slick and cool. Let’s face it. The bottom line IS the bottom line. So put your money where my brain is. As they say in the business, “You’ll be glad you did.”