The company based in Rimini, counts an area of 1500 mq. This is where all the different steps of development and deployment of the product take place, following the planned cycle. Here all the designing phases of a collection happen. ⁃ trend analysis ⁃ collection structuring ⁃ pattern designing ⁃ research and fabric selection ⁃ graphics and prototyping The production of Numero 00 collections is assigned to external producers, most of them are industrial laboratories which have a long experience and tradition on the Italian ground. All the pha- ses of the productive process are monitored and supervised di- rectly from the company, thanks to the oversight of a product manager. The administrative and commercial offices are both located in the headquarter. Here the qualified staff works closely together making of the physical proximity and constant flow of ideas a strength in the ideation and achieving of menswear, wo- menswear and footwear collections. The outcome is a urbanwe- ar that reflects the current trends never being granted. A reinter- pretation of the streetwear that meets a wide public range, with product drafts fitting both male and female costumers which are craving to go through all the styles that Numero 00 embodies: from urban to street, reaching sports.