Hillcrest Asset Management is an institutional investment management firm and a leader in Behavioral Finance investing. We have a disciplined and systematic process which uses a blend of quantitative factor screens and rigorous fundamental analysis to identify those companies which have attractive valuations, strong earnings and revenue growth, and positive sentiment. Our strategies include Small Cap Value, Small Cap Core, and Mid Cap equity portfolios. Hillcrest is an independent, institutional investment management firm founded in July, 2007. Our offices are located in Plano, TX and Boston, MA. Led by founder and Chief Investment Officer, Brian Bruce, our senior investment team members average 29 years of experience. Hillcrest's expertise in Behavioral Finance drives our investment philosophy and process.