Industry Innovators in Conejo Valley, Santa Barbara, Ventura, Los Angeles, San Fernando Valley, and surrounding areas. SG Associates does real estate differently, innovatively, with optimal results for our clients. We are a boutique luxury Southern CA real estate firm with the knowledge and experience to help you excel, and the creativity and ingenuity that are essential and lacking in today’s market. SG Associates was founded by Sergio Gonzalez, a Los Angeles native who was previously an account exec with some of the nation’s top lending institutions. His success in the industry prompted him to open his own mortgage company, and subsequently become a realtor with Prudential in Santa Barbara. Sergio quickly differentiated himself as Rookie of the Year thanks to his outstanding service and ingenious online marketing techniques which he now offers SG Associates clients, as well as luxury realtors and lenders throughout Southern California who seek his expertise. Strategic use of social media, video production, aerial photography, website creation and branding, in addition to traditional marketing vehicles give clients a substantial edge in showcasing their properties to the best and broadest audience, to ensure a quick, profitable sale.