VisitBritain (www.visitbritain.org) is the national tourism agency, a nondepartmental public body, funded by the Department for Digital, Culture, Media and Sport (DCMS), responsible for promoting Britain worldwide and developing its visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through our global reach, we aim to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international visitors.